How do you design for the ultimate designer? Avoid all decoration. Our first concept is usually the right concept and our first concept was “put the work on the wall” just like a gallery showing. That’s what 7 Style Guides did when we were asked to design Chip’s wheel catalog. We wanted to show Chips original artwork and wheels in a gallery like setting, large spreads of the amazing sketches, varnish on the product shots, and elegant type treatment. The Designers (Chip) design should shine not mine.
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This entry was posted on March 24, 2011 at 2:51 am and is filed under Automotive, Automotive Design Orange County, Branding, Design, Fonts, Graphic Design, Graphic Design Orange County, Los Angeles, Marketing Materials, Orange County, Tradeshow Graphics with tags 7 Style Guides branding orange county, 7 Style Guides graphic design orange county, 7 Style Guides lifestyle branding orange county and los angeles, 7 Style Guides packaging design orange county, LA, marketing for automotive. You can follow any responses to this entry through the RSS 2.0 feed
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